MEET THE FACES BEHIND MOTION LIFESTYLE
Posted on April 04 2019
With our second store coming into its fourth month, we thought it was only fitting to re-introduce the two who started it all. The two faces behind Motion Lifestyle; Jane and Wendy.
When did you both meet and how did your business partnership start?
We actually lived across the street from each other and met through our children, with our boys going to school together.
We exercised together for years and always spoke about our frustration by the lack of choice in sportswear options, specifically here in WA.
In 2014, Jane had been on a trip to Sydney and was inspired by the footwear collections on offer. So, after that trip, we decided that there was a market in Perth for a womens only boutique with a well curated collection of active wear, athleisure wear and shoes.
Have you both always had a passion for health and fitness?
We have always loved fitness and you'd find us training together at Aspire Gym in Claremont, pre-MotionLifestyle days.
While we both now have our own fitness regimes and scheduled, we're equally addicted to Pilates which is a constant in both of our weekly routines.
How did you decide on the name 'Motion Lifestyle'?
It was actually Jane's husband, Justin, who came up with the name and we all loved it. That was it really.
What have you seen change in the retail industry over the last four years?
The most significant improvement we have experienced is in the quality of the fashion and collections coming out. Specifically, we have [thankfully] seen the "see through" leggings disappear and quality produced versions replace them .
One of the hardest things for us now, is that we are spoilt for choice. There are so many beautiful new athletic and athleisure brands. While we love exploring and bringing on new brands, it can be quite overwhelming.
What has been your biggest accomplishment and challenge as a retail leader?
It's very rewarding to develop a concept from scratch and have the business so well received and supported by the market. We both feel incredibly lucky to work in a business that we love and are passionate about.
The challenges in retail are endless but we like to think that the biggest obstacles help us redefine and constantly develop our business and our brand. We see each obstacle as an opportunity to continue to grow and deliver what our loyal customers have come to expect from us.
What is your favourite athleisure look at the moment?
Jane: I love block colour leggings. The new First Base and Upside tights are amazing.
Wendy: I am obsessed with sweaters at the moment my favourites at the moment are the cotton Upside Sweat and the C&M Owens crew
How do you like to spend your free time?
Hilariously, as our interests are very similar, our free time is often together.
We both have boys and husbands who are obsessed with footy and surfing, so our down time is spent with our families at the beach or watching footy. The typical way of life here in Perth, so we can't complain too much!
Come in and say hi to Jane and Wendy at either our South Perth or Cottesloe stores. If you've popped in and met them before, you'll know that they're always up for a chat.